Head of Marketing (Pharma)

For our client, an international pharmaceutical company specializing in generic drugs, we are looking for a candidate for the position of:

Head of Marketing

Warsaw

Responsibilities:

Developing and implementing a marketing strategy for all product lines (Rx) in line with the company's business objectives.
Managing a team of Product Managers and the marketing communications department.
Developing brand and product positioning strategies, including launch and re-launch plans.
Supervising the preparation of promotional materials in accordance with pharmaceutical law requirements and compliance policy.
Analyzing the market, competition, therapeutic trends, and analytical data.
Working with the sales department to create campaigns that support commercial results.
Working with the medical, regulatory, and production departments on portfolio planning and offer optimization.
Overseeing the marketing budget and the effectiveness of activities (ROI, KPI).
Supporting decision-making processes regarding the introduction of new products and line extensions.
Representing the company in contacts with external partners and industry media.

Competencies and experience:

Minimum 8–10 years of experience in marketing in the pharmaceutical industry, including at least 3 years in a managerial position.
Experience working in a generic (Rx) company.
Knowledge of the rules for introducing and promoting Rx drugs, including legal regulations.
Practical knowledge of NPD processes, market analysis, segmentation, and brand positioning.
Experience in team management and marketing budget management.
Strong analytical and strategic skills.
Fluent English.
Higher education.
Strategic thinking and ability to combine commercial and scientific perspectives.
Ability to work in matrix structures and a regulated environment.
Focus on results and effective implementation of plans.
Strong communication and leadership skills.

What does the client offer?